Every upcoming musician has always been faced with the problem of how to get around and find success in one of the biggest thriving industry in the world called the Music Industry.
It is no denying of the fact that our very own ‘Naija Music Industry’ has grown so tremendously to the point that we keep witnessing young upcoming artiste making it to the limelight every now and then.
It is therefore no understatement if I say that Naija music industry is still young cuz I can’t forget that few years back Nigerians were only playing foreign music.
The likes of Celine Dion, Mariah Carey, the late Whitney Houston were the favorites of those who liked Rhythm & Blues, while 2Pac Shakur, Notorious B.I.G, Snoop Dogg, Dr Dre etc were the favourites of those who like Hip Hop or Rap music.
Back then I used to keep updates of every new rapper who came out and all the hottest rap song that were being released in America, but today I cannot even tell who is the new rapper or which rap song is trending in America because Naija music is what I listen to everyday.
Considering the fact that the Naija music industry is still young, it is therefore not shocking to discover that the percentage of Naija musician still struggling in the background as upcoming outweighs that of their counterparts who has made it to the limelight.
Now it is basic that to make it to the limelight as an upcoming musician here in Nigeria, an artist must be ready to promote himself, but most of them while starting out will not know the essence of promoting their music but will occupy their minds with the following thoughts: “how do I get a record label to sign me” or “how do I get a sponsor to finance my music career, cuz everyone I approach just wants me to give them money”. But I just wish those artistes with such a mind state would understand that those who are asking them for money are those who have made it a point of duty to develop artiste. You might call them “artiste developers”, yes! They are the ones you must pay a fee to help you fix things up in your career. The good ones will try their best to help in every area of your career by gathering their experiences, teaming up with various experts, and spending long days and nights to study and research and make available the tips and tricks that will enlighten as well as guide the upcoming artiste rightfully down the road to making it in this industry.
Finally, you must understand that it is a great advantage and privilege for you to find the right people who are primarily the teachers that will help you get down the road to finding your record deal and or sponsors.
Therefore as one of your teachers, let me present to you the 10 tricks you must master in order to succeed as an upcoming artiste for this our Naija.
- LEARN ABOUT THE INDUSTRY
- LOOK FOR A MENTOR
- GAIN BUSINESS KNOWLEDGE
- BE A MASTER OF YOUR CRAFT
- DISCOVER YOUR UNIQUENESS
- BUILD A TEAM
- NETWORK A LOT
- ALWAYS BOOK YOURSELF IN
- NEVER RELENT YOUR EFFORT NOR GIVE UP
- HELP A FELLOW UPCOMING ARTISTE
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